On the art that the business of influencing is
The present day world in which we live is one that is very much a virtual reality in itself. Everything from businesses and entertainment to fashion and culture is scouted out from across the platform of the online realm, making therefore our lives rested in this particular sphere of something not as physical as it has been through the times. Needless to say, this increased existence in the digital world has opened up such avenues of employment and prospects of career that were hitherto unconceived of previously, with such aspects of the human need having been created the catering to which called for specialised jobs designated to that purpose. Among one such rather ingenious and inventive professions that has been harboured by this recourse to the online mode of life is one that sees wide popularity among folks, for indeed the lucrative propositions of it that however goes beyond the mere means of money. Affording one a life of fame, razzle and dazzle and the riches, all while living in the public eye the best life there can be is this entirely new age luxury that being a social media influencer entails one to.
Social media influencers are a fairly common encounter today. Indeed, with social media evolving to become the exciting space of existence that it is now, it is not rare to come across people and personas who have devised the way to make most of this platform that harnesses the enormous power of public recognition. It helps also that this pursuit to manifest oneself as someone who can command enough popular influence so as to be capable of influencing millions of others does not demand any particular professional course to be acing in, though with the expanding nature of what is now recognised as a very legit mode of occupation, degrees and diplomas sure are on offer to help equip one with the skills of the trade. But ultimately, the thrust in this sphere of working is always more on personality and charisma, as well as on self confidence and the urge to self grow and develop upon one’s innate talents and leanings, which makes this mode of career a rather ‘easy’ and exciting one to explore and pursue.
Being a social media influencer though is not as easy as it seems to be. The notion associated with this range of the new age career might indeed come across as less exerting and demanding than what most traditional or even modern day jobs evidently are and that perhaps has to do a lot with the rather pronounced appeal of this entire influencing strategy which interestingly is again an outcome of this whole embarkment along this particular line of profession. It indeed is to the credit of social media influencers that they manage to create such considerable impact in the minds of those who follow them and their work even when exclusively in the virtual world that helps them to put forth a visage of just how incredible it is to be living the life of an influencer, doing what they love and are passionate about, with very evident perks and rewards that themselves are enticing enough to make anyone consider making this particular option a career choice of their own. To such extents therefore, the job of a social media influencer is more about psychology than it is about products, even when they endorse or promote a particular brand on their social media they in fact are depending on the psychological influence they exert on their many followers and fans to drive home their point of the endorsement, ultimately earning customers for the brand or the product they stand for and revenue and incentives as well as followers and loyalty for themselves.
To such extents, it is all hunky and dory, this world of glitz that social media influencers reside in, as evident from their documentations on social media that very often offers more than just a glimpse into the working of their personal lives as well, making therefore this profile one that is intricately linked to all aspects of life. That itself is not surprising, since to build up a loyal base of fans and followers and to be able to connect to them requires indeed such inroads to be made that at least feels more personal than professional, in conformity to how human psychology works.
For this very reason, a large majority of social media influencers, except perhaps those whose line of work is concentrated more on some particular skill or art, concerning themselves with the intricacies along which branding works find it a way of their profession to document also themselves in front of the masses they wish to influence. But the same status that these influencers wish to attain by trading off even their privacy through certain means can be a heavy burden to bear even when it earns them indeed the validation of the world. Because social media is infiltrated also by such people who do not deign it below their dignity to post nasty public remarks about others, the access to personal lives that these influencers feel naturally compelled to grant can manifest in severely toxic repercussions. Not only does negative comments and hateful talk and derogatory remarks affect the self confidence of people, no matter how exerting of their influence they might be, and therefore also the mental peace of them, it also ends up impacting their relationships and their personal connections in rather grave assertions. All these can be a tremendous drain upon both physical and mental health that affects in turn their ability also to assert themselves further as influential a presence across social media. With associated implications for their real lives as well, this downside of having to be ever present on social platforms makes social media influencing a job profile that can be much more demanding that what it come across as.
Being a social media influencer is also tricky, if not tough, a job to ace particularly since one is required to yield in to the barrage of the likes and the comments and the followers that should entail out of each post and every status uploaded. With concerns about managing to come across as presentable enough to be influential to the extents one needs to be as well as coming up every time with novel ideas and such content that can help in fostering a connect with the audience in a manner that feels real even when it certainly is not always the case, the mental stimuli that social media influencers subject themselves to are intense enough to take a toll upon themselves. Other seemingly insignificant but rather profound factors that might make being a social media influencer a prospect lesser appealing can be such requirements as endorsing a product you personally do not prefer or you know leans somewhere towards practices of the not so ethical, that might even cost you your hard earned follower base and your own popular image.
More pragmatic a consideration that can deter you on your desire to go about influencing people full time is the rather fickle nature of it. As a full time job in which you pour in all your efforts and time and dedication, you would obviously expect your influence to earn you the bucks. And while one can indeed eke out a considerable income through this ever evolving expanse of digging into the psychology of the people, this still is not guaranteed enough a means of earning a stable remittance. Maintaining the influencer lifestyle can also be a considerable strain on your resources, especially when you are just starting out or are not being able to adequately translate your investment into returns. With such demands of the influencer profile that depends also heftily upon the aesthetics, whether it be your styling or clothes or even the setting where you are doing some shoot, living on the margins is not something that anyone vying to be an influencer can hope to do. Add in also costs of the professional photography services that you need to hire in case you yourself are not adept enough in clicking such picks that will earn you the attention and you know the endless list of expenses that will entail to you as an influencer, whether you manage to make things matter or not.
- Source: CelebMix.com
Also difficult can be to wave off sceptical opinions from those who matter to you but who are not as well versed with the intricacies of how all these stuff of exclusively digital prominence shapes out. That shouldn’t be a big deal as long as you yourself are confident enough in what you do, but many a times this understanding and support of your near and dear ones becomes crucial to maintain your sanity, if not anything else. Especially when your venture into the world of this exciting sounding job of going about influencing a wide arena of people is not exactly shaping up as you conceived it would, this necessity of feeling understood can be a rather necessary guide for anyone to look up to. And without someone by your side to boost you up with a dose of self belief every now and then, you most likely would falter in making this the ultimate career exploration for yourself. Again, without any supplementary degree because you chose instead to devote your time to understanding the intricacies of the highly competitive field of influencing instead, the scope of alternate employment opportunities can also be limited and hindered further by your lack of experience or a gap period reflecting on your resume quite unfavourably.
Even with all such explorations though that can project social media influencing a profile risky enough for you to put a second thought to it, this still can be a viable full fledged career if you wish to make it that. Indeed fun and exciting a life to live is this influencer business that derives upon a range of life skills for its continuing and highly rewarding pursuit, as a professional choice that endows you with the maximum liberties possible, albeit with expectations and conditions attached to its pursuit. With a bevy of aspects to concentrate on to build up a network of people who would yield in to the vision of your mind, being a social media influencer can be an adventure you want to seek out or a risky mode of living that you want to shun, in all its pros and cons.